Blog & News Updates
MOBILE VP OF THE MONTH
Mobile Monday is proud to present its Mobile VP of the month. Our mobile VP of the month is based on the executives leadership, knowledge and determination to better the mobile community. To submit an executive, please send bio, headshot and 250 word description why this executive should be profiled.
APRIL
Chris Petrovic
VP Digital Media
Playboy Enterprises
In this role, he is responsible for developing and managing digital-focused strategic and business development initiatives for all divisions the company, including digital, television, radio and publishing. Petrovic is also responsible for finding the next generation products and services and developing launch strategies for their successful global execution. This position places him at the leading-edge of new and future ideas and technologies as well as and new-media business models.
Before joining Playboy Petrovic served as VP, Business Development for AG Interactive, a division of American Greetings. Petrovic oversaw all business development efforts across of the divisions digital business units. Petrovic joined AG Interactive from theglobe.com, where he served as VP, Strategy and Business Development and was responsible for developing and growing the companys digital and print media businesses.
Petrovic is a graduate of Columbia University in New York and holds a J.D. from Southwestern University School of Law in Los Angeles. He began his new media career as the CEO of an Internet start-up in 1998, and from there went on to become COO and General Counsel of Buzztone, a leading viral marketing agency, before joining the venture capital firm Prime Ventures as their VP of Business Development and Legal Affairs, managing the business development and legal operations of its portfolio companies, including most notably drkoop.com.
Petrovic is based in Playboys Los Angeles office.
FOR IMMEDIATE RELEASE
Mobile Monday Global Unveils New Mobile Excellence Awards
Mobile Excellence Awards to Honor Achievement in Mobile Media, Marketing and Technology
Beverly Hills, CA (April 14th, 2008)—Mobile Monday Global, the international mobile community fostering cooperative business development, announced today it officially launched The Mobile Excellence Awards (MEA) to the North America mobile entertainment industry. The Mobile Excellence Awards (www.mobilexawards.com), produced by Little Monster Media, a mobile and digital entertainment production company based in Los Angeles, will honor leading corporations, visionaries and creative individuals making a difference in mobile entertainment. The 2008 Mobile Excellence Awards will celebrate the best in mobile entertainment, including media, marketing and technology segments.
“Although still in its infancy, mobile technology is already recognized as an integral part of the global media distribution chain,” says Jari Tammisto, Founder and Chairman of Mobile Monday Global. “Consumers expect mobile entertainment to be part of their lifestyle, and the Mobile Excellence Awards will recognize those companies who are making that happen.”
Industry supporters including Mobile Marketer, the news leader in Mobile Marketing, Media & Commerce, Digital Hollywood, the Mobile Entertainment Forum, Interactive Television Alliance, Parks Associates and others will be participating in the fall event. Categories include corporate initiatives, consumer services, consumer experiences, content creation, and marketing devices or revenue generators. The winners will be formally announced by industry luminaries and honorees.
“The integration of video, advertising and social networks into the mobile experience promises huge growth for all industries involved,” says Allison Dollar, CEO, Interactive Television Alliance and MEA co-chair. “The mobile revolution has captured the attention of the entertainment community, and the ITA is proud to be an industry sponsor of an event that recognizes leadership in such a progressive industry.”
The Awards Gala will take place on October 30, 2008 at the Academy of Television, Arts & Sciences in North Hollywood, California, immediately following the Digital Hollywood Conference. Mobile entertainment and new media community leaders will be in attendance for a reception and program celebrating the nominees’ work and honoring the winners.
About Mobile Monday Global
Mobile Monday is a global community of mobile industry visionaries, developers and influential executives fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Among its objectives are to encourage innovation, facilitate networking between early stage and established companies across global borders, share innovative trends, forecasts and best practices with the community, facilitate and create partnerships, and to educate the general public about the mobile industry. www.mobilemonday.net
About Mobile Excellence Awards
The 2008 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. www.mobileXawards.com
About Little Monster Media
Little Monster Media is a full service packaging & event production house based in Los Angeles California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen. www.littlemonstermedia.com
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